Users of MyBlogLog, a start-up that Yahoo acquired in 2007 for about $10 million, received an e-mail on Thursday morning announcing that Yahoo is unsurprisingly shutting the service down.
MyBlogLog was one of the Yahoo services listed on a leaked presentation screenshot from December as a property that would likely be sold or shut down as the troubled Yahoo cuts costs. Ahead of its time in a sense, MyBlogLog built widgets that site owners could install to show which MyBlogLog members read their blogs--the same philosophy that now powers, for example, widgets displaying Facebook members who have "liked" a site. The original leaker of the screenshot was Eric Marcoullier, the founder of MyBlogLog, who no longer works at Yahoo.
The service will be formally discontinued on May 24, and users who have paid for a "premium" subscription to MyBlogLog past that date will receive refunds.
Other Yahoo products listed for a potential shutdown or sale included Yahoo Buzz, a onetime competitor to Digg, and Delicious, a bookmarking site that still has some very loyal users. Other products like Fire Eagle and Upcoming.org were marked for mergers or consolidation; thus far, few of these shutdowns and mergers have actually happened.
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